Trend 1: Pull-up pants are still the fastest-growing big-selling single product   

In terms of the overall scale of the category, pull-up pants are still the fastest-growing big-selling single product, with a market size of 33.177 million yuan, a growth rate of 31.1%; cloth diapers and changing pads also usher in considerable growth. The scale reached 13.164 million yuan, a year-on-year increase of 20%. Due to repeated washing, recycling and strong air permeability, cloth diapers are favored by many mothers; while paper diapers have shortcomings such as side leakage and inconvenience, the market scale Constantly shrinking, down 36.4% compared with the same period last year.

Trend 2: Strong foreign brands and rapid growth of domestic brands

From the perspective of brand sales ranking in the first half of the year, the top three are still occupied by foreign brands. Kimberly-Clark’s Curious Diapers ranked first, achieving an increase of 8.4%. Although domestic brands failed to occupy a place in the top three, they also had good sales performance in the first half of the year. There are many domestic brands such as Anerle and Yiying in the top 10. In addition, Babycare, as a dark horse that has broken out of the track in recent years, has achieved a 221.2% increase in sales, showing outstanding performance.

Trend 3: High-end and segmentation become a trend: new materials, new technologies and new scenes

On August 9, Douyin E-commerce released relevant data on the platform during the Tokyo Olympics. Among the hot-selling categories of sporting goods, baby swimming diapers have become popular products, and the segmentation of usage scenarios has brought new opportunities for the growth of diapers.

Zhejiang Yanpeng Nonwoven machinery specialized in pp non woven production line which used in many Hygiene products,such as Baby diaper,adult diapers as well as non woven medical products.Our main products: PP spunbond non woven production line, meltblown non-woven production line, spunmelt composite nonwoven production line (such as SMS,SMMS, SSMMS, SMMMS ...etc), Polyester (PET) non woven fabric production line, Nylon (PA) non woven production line, etc.